Lions News · Lake Nona Partners with NIKE/BSN Sports

Lake Nona High School Athletics Signs Partnership with NIKE and BSN SPORTS

ORLANDO – Lake Nona High School has signed a multi-year partnership with Nike and BSN Sports.  As a result of a new five-year agreement, BSN will be the exclusive service provider for athletic equipment, practice and competition gear; while varsity sports programs will be outfitted with Nike competitive gear. The agreement maximizes department buying power through strategic consolidation of annual purchases, enhances marketing and promotional opportunities and provides numerous incentives, rebates, discounts and awards for both competitive and academic achievements.

“Lake Nona Athletics is proud to join ranks with Nike and BSN SPORTS as partners. We look forward to building a relationship with NIKE over the next five years.  We currently have several teams that already use NIKE apparel and footwear, which made this decision an easy one,” said Lake Nona Athletic Director Aaron Crawford. “NIKE has been leader in outfitting champion athletes at all levels, and we hope to use this partnership as a springboard to build our brand in competition, on campus, and in the community. We look forward to providing our student athletes with the very best in athletic apparel, footwear and equipment with NIKE and BSN paving the way as industry leaders.”

NIKE, Inc., based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned NIKE, Inc. subsidiaries include Converse Inc., which designs, markets and distributes athletic lifestyle footwear, apparel and accessories; and Hurley International LLC, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories.

BSN SPORTS is the leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 100,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS’ more than 2,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit